Skinhance

Branding + Packaging Design

Skinhance is a skincare company which aims to provide high-quality skincare products that empower individuals to enhance the natural beauty of their skin.

Their mission is to offer innovative and effective solutions that promote healthy and radiant skin while embracing diversity and inclusivity.

The brand is built on values such as authenticity, inclusivity, and commitment to providing safe and effective skincare solutions.

Challenge

The challenge here was to create a brand identity for Skinhance that embraced its mission statement, brand values, and characteristics while keeping it modern and targeted to 18+ year olds.

Results

An elegant design that showcases what the brand stands for,

Process

Research & Discovery: I spoke with the client to understand the client's business, values, and target audience. Researched competitors and industry trends. Then identify unique selling points and brand attributes.

Define Brand Strategy: Based on the research findings, I develop a brand strategy that aligns with the client's goals. Clarified the brand's mission, vision, and values. Then defined the brand's personality and positioning.

Concept Development: I generated initial design concepts based on the research and strategy. Explored various visual directions, including color schemes, typography, and imagery. Then, present these concepts to the client for feedback and discussion. I also created a styleescape and gave the client a proposal of the concept.

Design Exploration: I refined selected concepts and explore variations. Developed the logo, typography, color palette, and other visual elements. Then got started on the packaging design.

Feedback, Iteration & Finalization: After gathering feedback from the client, I iterated on the designs based on the feedback, as well as refined and improved the chosen direction. Then finalized all elements and created style guides detailing logo usage, color codes, typography, and other brand guidelines.