Bella Tia Salon

Branding Design

Bella Tia Salon is a salon based in Macob, Michigan offering hair, make up, lashes, threading, and more as services.

The brand design was created based on the personality of the brand exuding femininity, elegance, sophistication, luxury and tranquility.

Process

Research & Discovery: I spoke with the client to understand the client's business, values, and target audience. Researched competitors and industry trends. Then identify unique selling points and brand attributes.

Define Brand Strategy: Based on the research findings, I develop a brand strategy that aligns with the client's goals. Clarified the brand's mission, vision, and values. Then defined the brand's personality and positioning.

Concept Development: I generated initial design concepts based on the research and strategy. Explored various visual directions, including color schemes, typography, and imagery. Then, present these concepts to the client for feedback and discussion. I also created a mood board and gave the client a proposal of the concept.

Design Exploration: I refined selected concepts and explore variations. Developed the logo, typography, color palette, and other visual elements. Then got started on the packaging design.

Feedback, Iteration & Finalization: After gathering feedback from the client, I iterated on the designs based on the feedback, as well as refined and improved the chosen direction. Then finalized all elements and designed the business cards and window graphics.