Aflore Beauty Salon Branding

Aflore Beauty Salon is a salon based in Bucharest, Romania that offers beauty services for women. It's main essence is femininity, beauty, sophistication and elegance.

Challenge

Creating a logo that exuded the traits the owner wanted of femininity and elegance using a calligraphic font style.

Results

A feminine, elegant, and sophisticated logo that exudes all the traits, has a floral touch and uses calligraphic font.

Process

Research & Discovery: I spoke with the client to understand the client's business, values, and target audience. Researched competitors and industry trends. Then identify unique selling points and brand attributes

Define Brand Strategy: Based on the research findings, I develop a brand strategy that aligns with the client's goals. Clarified the brand's mission, vision, and values. Then defined the brand's personality and positioning.

Concept Development: I generated initial design concepts based on the research and strategy. Explored various visual directions, including color schemes, typography, and imagery. Then, present these concepts to the client for feedback and discussion.

Design Exploration: I refined selected concepts and explore variations. Developed the logo, typography, color palette, and other visual elements.

Feedback, Iteration & Finalization: After gathering feedback from the client, I iterated on the designs based on the feedback, as well as refined and improved the chosen direction.

“I am immensely grateful for Sabrina's exceptional talent and deep understanding of my vision. Her professionalism and efficient communication made the collaboration seamless. I wholeheartedly recommend their services to anyone seeking professional and creative design. Thank you, Sabrina, for your invaluable contribution.”